Marketing, Trade Promotions:

The basic non-dictionary narration of marketing came from even before the agricultural age, is fastly grabbing the food in the mouth by whimsical ways and means as if we developed some side bags on the throat and then slowly planning thru chewing for quality grains, gradually, and enjoying. When one has a flock of families, a hierarchy, so more food grabbing is needed

The brand is when the flock of families above enjoy the grains and perceive and share positive characteristics upon, which AI now is forming clusters and classifications with outside-in algorithms, the inside-out of it is nothing but brand and marketing and campaigning in a simpler fashion

As the volume game is more for some segments, the price margins are intelligently played using promotions, instead of short-term gratification, the manufacturing companies earn compounding profits with inventory turnouts, repeating retail customers over retaining a few retail hierarchical chains

In SAP ECC, promotions used to be hierarchically based and had very primitive concepts to limitedly support a flock of families called retail chain hierarchies

Now ECC promotional hierarchies are removed, suite followed pricing hierarchies.

Now more retail chain views of hierarchies can be planned for marketability so go and grab in the very luring retail assortments very fast

The hi-tech trade for retail chains plays this on value vs volume for determining the list price, then discounts

General marketing, lead funneling, cross, up, and down selling are other ways and means of general marketing plans with offering discounts or value ladder sales strategy

The marketing and sales are rough pitches that fast grab by any means by definition and though professionally looking, it looks with rough edges, rejections, waiting, and no free lunch, there will be fine print and compliances until the natural word-of-mouth campaigning proliferates

SAP Trade Promotion Management:

Trade is between retailers and manufacturers of FMCG has processes for paying retailers off-invoice based claims and accrual based claims. 

The payment method, payment category, payment type are combinely called tactics along with either rebate based conditions or take rate based campaign based conditions which are mapped by expense types

The responsibility type is maps customer and product category, the product category is 7 levels with each level flexibly designed to accommodate the branding and rebranding. The responsibility area also controls access to various planning reports and profiles

More than one fund can be allocated to trade promotion which are based on one fund plan, fund plan identifies currency, calendar 

Accruals are based on rebate condition based promotions and the expense type mapped to rebate conditions, the rebate conditions are determined in condition contracts when the settlement flag is set, the accruals are carried forward to accruals in check book of the fund. The budgets are initially allocated based on prior year live rated and based on budgets, the funds are allocated and pre-reserved

The reservation of funds is configurable based on the status of trade promotion. The customer businesses plan has promotional tactics and product configurable categories and product allocated along with embedded analytics, the analytics are also possible with BI / Business objects.

The revenue performance of promotions, top performing brands, rebate accruals settlements are determined based on reference promotion in the condition contract which is business intelligence and integrated with promotion via responsibility area. The product replacement tools is nothing but mass change of the promotion attributes. 

The trade promotions use object locking feature to lock against atomicity changes. Once trade promotions are performed and reach in executed status, the claims documents are raised, the claims are two types one invoice claims, next is deduction claims. The claim calculator profile calculates based on take rate or accruals of promotion. Once the claims are executed , the claim document checks are issued via F110 check printing job or account payables via EDI to bank of the customer ( payment advice is raised and paid to customer)

The funds statuses are pre-reserved, reserved, accrued, settled, closed. The fund usage is raised against each promotion tactic, the fund usage is balanced once promotion reaches closed status.  

Once the settlement documents are raised, the universal general ledger document is created and the fund posting tracks each of  the account postings of delta accruals settlement or off invoice based settlements

There different type of condition types campaign, rebate, pricing, discount used in trade promotions

SAP Customer business plan, plan view is to set up buyer and plan product hierarchies for automatically adding future products, the assortment view is to set up and activate product assortments per promotion, various promotions can be planned based on short term or long term. The customer business plan can be planned for uplifts , discounts, rebate and prices. There various embedded analytics such as profit and loss view , calendar view, product tree view, plan view. The promotion and the responsibility area are integrated into business intelligence system for planning

SAP Customer Relationship Management (CRM) and Customer Experience (CX):

The customer service solution in S4HANA is to serve the customers . The customer service works based on service notifications for initially reporting a grievance by customer based on serial number and subject, the catalog codes profile. Once the service notification is in correct status , the next level document is service order where actual service is

Performed and expenses, tools, spare parts, times are noted and actual expenses are tracked via dynamic item profile with characteristics used to determine planned costs vs actual costs. The reconciliation is realtime as S4HANA document flow for controlling is seamless between FI & CO as SAP S4HANA accounting document covers realtime for both financial and controlling key figures and there is no posting required at month or year en

SAP Analytics Cloud:

SAP analytics cloud is a cloud solution like SAP business objects tools, this tool works on the business intelligence cubes dimension tables and fact tables, measures, characteristics

The solution sits on S4HANA database with seamless integration with business objects and business intelligence for reporting through user stories, the data from hybrid on premise systems is pushed via customer data platform

A user story is series of visualizations which narrate and report in a comprehensive way

The user stories are based on excel sheet upload of business intelligence cloud data upload for example total shipment revenue, day in the sale , balance sheet statement are the once that gives how much sale is done, and delivery vs sale ratios, and how much profit has been gained.

The user stories can be compatible and configured for mobile and IoT devices

The SAP analytics cloud is a comprehensive solution for all analytics cloud reporting and visualizations that works based on business intelligence data

SAP Cloud Applications:

Sales, service and marketing, commerce clouds are part of SAP S4HANA CX C4C solution.

As part of marketing , the campaign management, target groups, gift vouchers, promotional coupons can be entered and executed for B2B target group and B2C as well

The CX service narration of complete solution suite is part of service cloud

The sales and commerce cloud comprises of sales document, quotations, and various tools of commerce to update navigations, catalog categories and hierarchies, product enrichment for better sale, CPQ engine for configurable price and quotation generation, CPQ is based on its on going  suite of SAP upcoming integrated solution of S4HANA database.

The other solution is customer data , is used for bar graphs, line graphs, pie charts, reference graphs

The customer identity and authentication solution is part of cloud solutions in customer experience which is based on SAP security profile and roles, the access is provided based on Web UI roles and organization management , authentication can be given without the involvement technical team by functional team. The organization management with configured roles serve as positions for authentication for across other business processes ad per the scope the organization hierarchy

There is solutions in customer experience which is for circular sale of existing products based on recommerce, which are based on customer feed back